McDonald’s is expanding the global test of its plant-based burger to include 52 restaurants in Southwestern Ontario, starting January 14, for 12 weeks. The P.LT., which stands for Plant. Lettuce. Tomato., is made with a Beyond Meat plant-based patty that has been crafted exclusively by McDonald’s, for McDonald’s, to deliver an iconic McDonald’s taste our customers know and love.
The global P.LT. test first launched last September in 28 restaurants in London, Ontario and the surrounding areas. The additional restaurants now participating in the test include selected locations in Kitchener-Waterloo, Guelph and surrounding areas, while the majority of the restaurants that were part of the initial test in London and nearby towns will continue to offer the P.L.T. without interruption. As of January 14, the P.L.T. will be priced at $5.99 CAD plus tax, although prices may vary by restaurant.
“The initial test of the P.L.T. allowed us to learn more about guest demand and how to integrate this new menu item into restaurant kitchen operations, while delivering the P.L.T. to our guests with the level of quality and craveability they know and love from McDonald’s,” says Jeff Anderson, Chef, McDonald’s Canada. “As a test and learn company, the McDonald’s expansion of the P.L.T. into more restaurants in the Southwestern Ontario region will help us learn more about our guests’ tastes while continuing to provide variety within our menu.
Now, more Ontarians will have the opportunity to taste the P.L.T., which is made with a juicy, plant-based patty containing no artificial colors, flavors or preservatives, and served on a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise-style sauce, ketchup, mustard and a slice of processed cheddar cheese.
“We gathered a lot of feedback in the initial test about what people like about the P.L.T.,” says Michaela Charette, Head of Consumer Insights, McDonald’s Canada. “As we expand the test, we’re continuing to listen to our guests across Southwestern Ontario and assess the appetite for a plant-based alternative within the McDonald’s menu.”