Menchie’s and its collection of franchise investors are savoring the sweet taste of successful expansion. Together they are boosting the brand’s franchise footprint in 2011, celebrating the opening of its 76th store.

“We’re just in our third year of franchising, and already we’ve established ourselves as one of the premier U.S. growth concepts,” says Amit Kleinberger, CEO of Menchie’s Global Headquarters. “The talent level of our franchisees and the prospects attending our Discovery Days are second to none. Fortune 500 executives, lawyers, and others with incredible business credentials are seeking to open new stores and share the vibe and spirit that define and distinguish Menchie’s.”

Much like customers coast to coast who have immersed themselves in the Menchie’s in-store experience, through product extensions on the brand’s website and through itsmySmileage interactive email and loyalty program, franchise investors have embraced the lifestyle brand’s energy.

“Entrepreneurs can just feel it. When they walk into our stores they immediately understand why our customers keep coming back,” Kleinberger says. “They see the ease of operations, family friendly atmosphere, and uninhibited experience we offer our customers. We’ve become the destination where communities come to kick back and enjoy a healthier snack.”

During the first quarter of 2011, just three years since it began franchising, Menchie’s cemented its status as the fastest-growing self-serve frozen yogurt chain. Menchie’s completed franchise agreements in the first three months of the year that have the company’s development pipeline flowing with more than 120 planned U.S. stores.

Outside of its U.S. expansion, Menchie’s Canadian master franchisor, which began growing the brand a year ago in Canada, led two franchise store openings and recently completed agreements to add 38 Menchie's franchises in Ontario, British Columbia, and Alberta over the next five years.

Additionally, Menchie’s has contracts for locations in Mexico, Japan, Australia, Costa Rica, United Kingdom, Puerto Rico, Morocco, Egypt, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, India, China, and New Zealand. 

Denise Lee Yohn: QSR's Marketing Guru, Desserts, Growth, News, Menchie's