Industry News | June 18, 2010

Extreme Pita Hits the Front Lines with U.S. Military

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Extreme Pita is moving to the frontline with a mission to feed the men and women of the U.S. Armed Forces.

The Canadian franchisor recently opened the first of two restaurants slated at the Marine Corps Air Ground Combat Center in Twentynine Palms, California, home to one of the military branch's largest regiments. Extreme Pita is ready to serve the approximately 30,000 residents on base.

Located at Desert Winds Golf Course on Marine Corps Air Ground Combat Center, the new restaurant is the Canadian franchisor's first of two locations opening on base. The second restaurant is slated to open at the base's Home Store Building in early August.

"As we continue to grow our brand in various markets across the United States, Canada, and internationally, we are thrilled to open our very first military concept," says Alex Rechichi, co-founder and CEO of Extreme Pita. "We look forward to providing our healthy options to the men and women serving in the United States Armed Forces."

Extreme Pita does not offer foot-long loaves of bread with only typical options for filling. Instead, it offers pita and feature a "no rules" menu that customizes every order. All pitas are served fresh or sauteed in water right in front of the customer.

Extreme Pita is seeking single- and multi-unit franchisees, as well as area developers, to develop the local Extreme Pita network. The average cost to open an Extreme Pita is between $200,000 and $270,000 with a franchise fee of $20,000.

For franchising opportunities, contact Sean Black at 888-729-7482, ext. 14 or [email protected] For International franchising opportunities contact Mark Cunningham [email protected]

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