Industry News | February 11, 2009

Extreme Relaxation Drink Comes to Atlanta

Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH - News) signed a deal with Clayton Distributing Co. to distribute its proprietary product, drank, the world's first extreme relaxation beverage, in Georgia. Clayton Distributing Co. will distribute drank throughout Georgia, including the metro-Atlanta and Macon markets.

Clayton Distributing Co. successfully represents industry leaders such as Red Rock, Welch's, AriZona, and Crystal Springs in a market known for driving trends throughout the Southeast. The company distributes to more than 3,500 large supermarkets, convenience stores, and other specialty stores and venues, including college bookstores and golf courses.

"We are very excited to partner with Clayton Distributing Co. to introduce drank into this thriving beverage market," says Peter Bianchi, CEO of Innovative Beverage Group. "As one of the largest distributors in Georgia, Clayton Distributing Co. forward throughout this region."

"We are very selective of the products we take on," says Charles Redd, co-owner of Clayton Distributing Co. "But after watching drank develop a strong consumer base in other markets, including Memphis, New Orleans, St. Louis, and Dallas, we knew we'd found a winner."

"Atlanta is an important market for drank. Not only is it one of the largest cities in the country and a hotspot for the beverage industry, but it is also home to a large population of celebrities and other trendsetters that are known to boost brands into the national spotlight," Bianchi says.

Add new comment