Family Express announced a chain-wide Bean-To-Cup rollout in partnership with Franke Coffee Systems. Additionally, the Company is bundling the Bean-To-Cup initiative with the most upscale hot tea offering in the C-Store space.
FE has begun the rapid deployment of Franke Coffee Systems Bean-To-Cup equipment in all of its stores. The lineup will include twelve HOT and twelve ICED Flavors. Gus Olympidis, president & CEO of Valparaiso-based Family Express, says “We wanted to deliver a Superior Quality drink to our valued customers, but we also wanted a large screen in order to tell the story and the ability to execute with minimal friction of only two touches. Franke Coffee System Technology offered the only platform in the BTC space that could deliver all three objectives.”
Concurrent with the BTC rollout, the Company is announcing a partnership with The Metropolitan Tea Company to bring Metz Luxury Tea to Family Express. “Our goal was to distance our Tea offering from the ordinary C-Store experience. Metz Luxury Tea is the preferred Tea brand at Four Seasons Hotels,” says Ryan Fasel, Director of Marketing for FE. “Everything in our hot dispensed lineup
breathes the essence of Quality and we wanted a Tea option that communicated our difference in the marketplace.”