Industry News | August 13, 2008

Farmer Boys Introduces New Wraps and Iced Lattes

Farmer Boys Restaurants introduced four chicken Salad Wraps, along with an array of Iced Latte beverages.

"Today more than ever customers are looking for delicious, healthy options," explains Farmer Boys President Ken Clark. "Our new Salad Wraps are exceptionally flavorful, and, like all of our entrees, are served up in farm-style portions that also represent an outstanding food value."

The Grilled Chicken Cobb, BBQ Ranch Chicken, Grilled Chicken Wrap, and Crispy Chicken Wrap are made from all-natural, hormone- and preservative-free chicken breasts that are tossed with chopped hickory smoked bacon, hand-battered onion straws, shredded lettuce, diced tomatoes, and real California cheese. Because all Farmer Boys selections are cooked to order, customers can swap grilled chicken for crispy chicken, tomato tortillas for regular tortillas, or order Chili-Ranch or Honey Mustard dressing on the side.

Farmer Boys' Iced Lattes are cold brewed from 100 percent Arabica French Roast coffee beans. Customers can customize their iced favorite with a shot--or two--of caramel or mocha flavor.

"'Fresh' is a word customers hear a lot these days, but at Farmer Boys, that's exactly what they get," Clark adds. "Everything on our menu, including our new Salad Wraps and Iced Lattes, is prepared when the customer orders it, to their exact specifications. That's what makes our food memorable."

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