Farmer Boys, the Southern California-based fast casual concept known for its award-winning burgers and exceptional service, is commemorating its 40th anniversary by tattooing brand enthusiasts. Farmer Boys is partnering with West Hollywood tattoo shop, The Honorable Society and Rockin Ink Tattoo in Las Vegas, to give the brand’s most dedicated fans tattoos to memorialize the forty-year milestone.

Farmer Boys enthusiasts can choose from three permanent color designs measuring 2 inches by 2 inches. Superfans who get inked will be entitled to free Farmer Boys burgers for a year. To sign up, guests must visit by May 21, 2021. The free anniversary tattoo is open to anyone over 18.

For a limited time, Farmer Boys will also distribute temporary tattoos at participating locations. The anniversary-themed temporary tattoos highlight Farmer Boys’ ongoing commitment to farm fresh food. The temporary tattoos include a code to unlock a 40th anniversary offer in the Very Important Farmer (VIF) Loyalty Club app.

“As we reflect on the last 40 years, we are overjoyed with the memories we have created with our loyal guests, franchisees, and team members” says Larry Rusinko, vice president and chief marketing officer for Farmer Boys. “We are celebrating this milestone by offering our Superfans the opportunity to pay homage to Farmer Boys and get free burgers for a year. Everyone can join the celebration, even those looking for a less permanent – but equally delicious – way to display their loyalty.”

For 40 years, Farmer Boys has set the standard for serving high quality, farm fresh food in a fast casual setting. The menu consists of award-winning burgers, cooked-to-order breakfast served all day, hand-chopped salads, specialty sandwiches, and more, all prepared with quality ingredients that are locally sourced whenever possible. Produce is delivered fresh and whole to each restaurant every morning, meaning it doesn’t sit in a warehouse for weeks and can be enjoyed at its pinnacle of crispness and flavor. By going the extra mile for delicious, flavorful food, Farmer Boys’ guests can count on fresh, cooked-to-order meals every time they visit. 

Fast Casual, Marketing & Promotions, News, Farmer Boys