Burgerim, a new, rapidly growing gourmet build-your-own burger eatery announced the appointment of Tom Meiron as Chief Executive Officer. In his position, Meiron is tasked with driving impactful business results through leveraging data, creating and implementing efficient systems and comprehensive execution plans for the brand.
“Tom has an extensive track record of success in managing large scale multi-unit operations for a diverse number of brands,” says Burgerim founder, Oren Loni. “His strategic leadership, passion for his craft and attention to detail, will be an asset in the rapid and progressive expansion of the Burgerim brand throughout the nation.”
Exemplifying Midwestern roots and values throughout his career, Meiron possesses multifaceted experience as both a franchisee and a franchisor in franchise development, along with restaurant and hospitality management. With a background in accounting and finance, Meiron’s storied career began in the hospitality sector, where he climbed his way to a food and beverage director position by his college years. Later entering the franchising industry, Meiron joined PepsiCo, where he managed 40 Pizza Huts and opened 200-plus stores in Arizona and California. Following, he became one of Papa John’s Pizzas first large-market franchisees west of the Mississippi, opening 60 locations in Arizona and California. Additional franchise experience includes brands such as: Subway, Taco Cabana, Holiday Inn Hotels, Big Boy Restaurants, Marriott Hotels and Dental Fix Rx.
Meiron was also President of the Los Angeles Marketing Cooperative, responsible for marketing and branding for more than 130 Papa John’s Pizzas and undertaking the role of Franchise Advisor for the stern United States. Recognized for his skillset, Meiron has received accolades such as “Marketing Co-op of the Year” and was a two-time “Franchisee of the Year” runner up.
Passionate about entrepreneurial spirit and the community, Meiron has lectured at the University of Arizona Graduate School of Business and served as a founding member of Social Venture Partners in Arizona, where he offered pro bono services and counsel regarding small business management and long-term success.
“Burgerim is a brand I was immediately drawn to because the variety and gourmet ingredients are unsurpassed in the fast-casual industry,” says Meiron. “I am ecstatic to collaborate with our dynamic team and grow the dynamic Burgerim brand and its delicious products to consumers all over the nation.”
Meiron has created an executive team of fresh talents including Chief Marketing Officer and brand guru, Jun Roxas, and VP Operations, Bryan Duff.