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    Fast Casual by CHLOE Plans Rapid Expansion

  • Industry News August 1, 2019
    by CHLOE
    Since opening in 2015, by CHLOE. has grown to 17 locations around the world.

    This fall, plant-based eatery by CHLOE. is opening several new locations in New York City, and expanding into Canada. Launching at 1385 Broadway in Midtown Manhattan today, August 1 the next NYC-based by CHLOE. debuts improved technologies and brand elements designed to enhance customer experience.

    The Broadway location features two new and improved technological advancements including digital menus, giving the restaurant the flexibility to introduce culinary innovation and offer more dynamic content to promote timely specials, as well as self-ordering kiosks for quick, efficient ordering.

    In October, by CHLOE. will open two more NYC locations, including the first “To-Go” format shop on 54th Street & Lexington Avenue. The midtown location will offer a more extensive takeout program, allowing guests to pre-order and pick-up more efficiently. Additionally, by CHLOE. will open in Union Square at 27 Union Square West, which once housed Coffee Shop, one of NYC’s most iconic restaurants. The interior design will pay homage to the past tenant, with intimate round banquette seating and a nod to the classic neon sign that shined bright on the corner.

    As North America’s love for vegan eats continues to increase, the New York-based brand is continuing to grow and energize a wholesome and inclusive plant-based movement from New York, Boston, Rhode Island and Los Angeles to even more locations. In September, by CHLOE. will expand to Canada with its first location in Toronto. Located at Yorkdale Shopping Centre (3401 Dufferin Street), by CHLOE. will offer the signature menu as well as seasonally changing specials. To celebrate its arrival to Canada, by CHLOE. will introduce an exclusive “Toronto by CHLOE.” menu that takes inspiration from classic Canadian dishes and local ingredients.

    Samantha Wasser, founder of by CHLOE. says, “We’re thrilled to be opening additional locations in New York, the city where it all began for us. by CHLOE. was created to make plant-based food approachable, accessible, and of course, fun! As we expand in New York and Canada, we are continuously striving to share this mission with new audiences.”

    “We’re excited to be expanding not only in New York City but also launching in Canada,” says CEO Patrik Hellstrand. “Our new locations will offer advancements that will improve the overall customer experience. We’re eager to reach new audiences in these neighborhoods, as well as welcome in our regulars."

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.