Despite trying times for the industry, Coolgreens continues to prove there is no slowdown in sight for the brand after it experienced record-breaking growth and sales in Q3.
“This year, our brand has shown how strong and resilient we are,” says Coolgreens CEO Robert Lee. “My team and I are incredibly proud of the unprecedented sales and expansion we’ve seen, especially during such a difficult time. As a company, we’ve been very nimble, which has allowed us to make strategic moves and stay ahead of the curve on everything we do.”
During Q3, the healthy lifestyle eatery signed an area development agreement with industry veteran Clay Carson to open 50 locations throughout Austin, Houston and San Antonio in the next five years. In addition, Coolgreens is set to begin fueling the Orlando community with food that “feeds your life” through the franchising of its first-ever virtual kitchen.
In addition, the chain doubled its number of franchise restaurants with three openings, including two restaurants in a new market – Omaha, Nebraska. One of the Omaha restaurants achieved Coolgreens’ highest opening week and opening month of sales in brand history with numbers 30% higher compared to prior openings.
Along with its impressive expansion, Coolgreens has also remained committed to menu innovation. The brand launched its new Ham & Jam sandwich, which has been performing 35% stronger than 2019’s highly successful 50/50 Bowl.
Looking ahead to Q4, Coolgreens is evaluating different models and footprints to capitalize on real estate opportunities. The brand is finishing up a modular kitchen and line design and is looking to create a prototype that is 40% smaller than its current footprint. With franchisees interested in streamlined prototypes and innovative options like ghost kitchens, Coolgreens expects these new models to account for a huge part of its upcoming franchise development.
“We are very excited about the success we’ve had so far and what’s in store for our brand,” Lee says. “I want to congratulate our franchisees in Southlake, Texas and Tulsa, Oklahoma, who recorded their best summers since they opened. As we finish up the year in a very strong position, our franchisees are positive and eager for the future as we continue to build healthful lifestyles in the vibrant communities that we serve.”