Hopscotch, a health-conscious Toronto based fast casual restaurant, has partnered with franchise development company, Fransmart, to expand the concept through franchising.
Brothers Aiden and Wyatt Booth founded Hopscotch on three commitments; better food, better communities, and a better planet. The Canadian based restaurant, which currently has units in Toronto and London, Ontario, ensures ingredients are fresh by sourcing them from local farmers. Almost every item in the restaurant is sustainable, compostable, or reclaimed to minimize environmental impact.
Hopscotch is also dedicated to their community by donating all proceeds from the shop’s opening day to a local school and investing in teaching children proper healthy eating habits.
Hopscotch’s sleek and clean design, chef inspired menu items, and socially responsible messaging was designed to appeal to today’s younger millennial consumer. According to Nielsen, 72 percent of millennials are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact. Millennials are also 38 percent more likely to buy natural and organic products than older generations.
Today’s consumers expect to know where their food comes from and the Booth brothers understand the importance of this transparency. Hopscotch plans to manage all local ingredient sourcing through its strong partner network so franchisees can benefit from the power of local sourcing without the hassle of establishing and managing multiple relationships.
“We created Hopscotch to positively impact local communities and the environment while serving really great and healthy foods to today’s customers. We’re ready to partner with experienced franchisees looking to add a modern and healthy concept with great unit economics to their portfolio in major markets across the United States and Canada,” company co-founder Wyatt Booth was quoted saying.
Fransmart is the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and will serve as Hopscotch’s exclusive franchise development partner.