Industry News | April 17, 2017

Fast Casual Slapfish Headed to New Mexico

Slapfish, home of the Instagram-worthy Clobster Grilled Cheese, Lobster Rolls, and Chowder fries, has finalized a two-unit franchise deal for the Albuquerque, New Mexico region. The nation’s fastest growing seafood fast casual is slated to open their first location here by fall of this year ahead of the famed Baloon Festival.   

Slapfish founder and celebrity chef Andrew Gruel has grown the successful seafood fast casual concept from a food truck to a restaurant chain with locations in California and Utah. His franchise expansion plan includes opening restaurants in Arizona, Colorado, Idaho, Texas, and Nevada, and internationally in South Korea and the United Kingdom.

Slapfish was founded on sustainable, chef-driven seafood practices and the idea that people can have access to fine-dining quality seafood in a hip fast casual setting. Gruel and Slapfish have appeared on Food Network, FYI, NBC’s The Today Show, The New York Times, Forbes, and The Cooking Channel.

Fransmart serves as Slapfish’s exclusive franchise development partner and is the franchise development company behind the explosive growths of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.