Industry News | June 21, 2016

Fast Casual Taja Indian Signs First Franchise Deal

image used with permission.

Taja Indian, a Denver based fast-casual Indian restaurant concept has signed a three-franchise location agreement in Houston, Texas. These are the first franchises awarded by the company.

Parazon Inc. signed a franchise agreement to open three new locations in the Houston metro area. The first store will open in late July in Pearland, Texas. All stores are planned to open within the next three years.

Parazon Inc. owner Rashid Alam will operate the new stores. "I am excited to partner with Taja Indian and be part of a unique and groundbreaking concept,” Alam says. “After many years of competitive research, I knew immediately that Taja Indian was the best investment for my company. I was searching for a simple turnkey operation with a modern look and feel yet a low upfront investment. Taja Indian stood out compared to Indian and other food concepts available in the market. I really believe in what the brand has to offer.”

Taja Indian is a fast-casual restaurant that serves premium quality fresh to order Indian food. Colorful authentic entrees are made from scratch using clean ingredients and pure proteins such as hormone and antibiotic-free chicken, hormone and antibiotic-free grass-fed lamb, certified organic non-GMO tofu, and non-GMO basmati rice. All menu items are crafted for under $10 and in less than 10 minutes.

"We are thrilled to launch our franchise program in the Houston market and congratulate Parazon Inc. on this new venture,” says Amar Singh, president and CEO of Taja Indian Franchising LLC. “At Taja Indian we make authentic fresh to order Indian food with a farm to table approach and use only clean and wholesome ingredients. We offer a very unique and modern concept and are ready to expand across the nation.”

All of the entrées were created by Singh, but inspired from family recipes that have been passed down from generations in India.

Taja means fresh in Hindi. “Fresh” is the foundation and key philosophy of Taja Indian. The belief at Taja is that all food we eat should be pure and made fresh from quality ingredients.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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