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    FAT Brands Inks Multi-Unit Deal in Shanghai

  • Industry News March 29, 2019

    FAT Brands Inc., parent company of Fatburger, The Last Great Hamburger Stand, announced the development of six new co-branded Fatburger and Buffalo's Express restaurants throughout Shanghai with Bloomfield Pty. Ltd. The new locations will build on FAT Brands' existing presence in China, where the company currently operates multiple successful locations in both Beijing and Shanghai.

    Fatburger, the beloved Hollywood burger chain founded by Lovie Yancey, maintains and upholds its unique culture and trademark menu offerings crafted by founder Lovie Yancey when she launched the brand almost 70 years ago. Each Fatburger burger is made-to-order with traditional fixings and delicious add-on items such as bacon, onion rings, cheese and egg. To complement Fatburger’s menu, Buffalo’s Express offers fresh, never frozen, boneless and bone-in chicken wings with over 13 different sauces.

    “When expanding internationally, it's important to identify a partner we can trust with our iconic brand. Markets such as Shanghai, where demand and crowds are large, magnifies this need even more,” says Andy Wiederhorn, CEO of FAT Brands. “We're thrilled to open more restaurants with the Bloomfield team. They've done an excellent job maintaining the integrity of our brand while providing a deep understanding of the Chinese consumer.”

     

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.