Fatburger announced that vegan-friendly Impossible Burgers will be available at all domestic locations across America. The Impossible Burger at Fatburger will be featured on Fatburger menus with traditional toppings including lettuce, tomato, mayonnaise, mustard, onion, and pickle relish. Diners can also customize with additional items. Fatburger will be the first national fast-casual chain to carry the Impossible Burger at all domestic locations.
A trendsetter in the better-burger industry, Fatburger's nationwide launch of the Impossible Burger demonstrates the brand's commitment to pushing the envelope for its dedicated customer base. In development since 2011, the Impossible Burger is the world's only burger that handles, smells, cooks, and tastes like ground beef from cows but is made entirely from plants. Its unique texture and flavor has, like Fatburger, earned a cult-like following.
“I knew from the moment we debuted the Impossible Burger patty in Los Angeles that this was going to do well with our customers. It quickly became one of our best-selling items,” says Fatburger CEO, Andy Wiederhorn. “There's no doubt our customers will always love 100 percent beef Fatburgers, but we're hoping to engage both old and new fans alike with a top-notch meat-free option.”