Fatburger and pioneering record label, Death Row Records, have officially partnered with the GRAMMY Museum in honor of the hip-hop label’s thirtieth anniversary and African American Music Appreciation Month. This month, patrons at Fatburger can help support the continued legacy of The GRAMMY Museum by purchasing a XXXL Burger. Fans can also celebrate with limited-edition merchandise and 60 non-fungible tokens (NFTs).

The quintessential LA burger brand, who has been known as a cultural crossroads for the African American music community since its founding in the 1950s, and Death Row Records, which is celebrating its 30th anniversary this year, will together donate $1.30 for every XXXL Burger purchased in-store or online to the GRAMMY Museum beginning on June 1st.* Online, fans of Fatburger and Death Row Records will have a once-in-a-lifetime opportunity to purchase limited-edition apparel and NFT artwork, which come in the form of digital gold coins featuring the brands’ iconic logos on either side, to memorialize the rap born at Fatburger and Death Row. Each NFT comes with FAT Cash to redeem a Fatburger.

“Along with the GRAMMY Museum, Fatburger is committed to the cultivation of a greater understanding of the history and significance of music. Like our founder Lovie Yancey, we want to further the celebration of African American musicians and their many profound impacts on society and culture, past and present,” says Andy Wiederhorn, CEO of FAT Brands. “Similarly, we are eager to introduce non-fungible tokens to our customers. NFTs have recently gained mainstream popularity, and we look forward to being the first fast causal brand to bring to the table.”

“It is a natural fit for Death Row Records to partner with Fatburger where both were built from the ground up in Los Angeles and became empires of their own,” adds Brandon Squar, SVP of Sales and Marketing at Entertainment One. “The label pays it forward this month by celebrating hip-hop music and contributing funds to the GRAMMY Museum during African American Music Appreciation Month.”

From June 1st through June 30th, consumers can also signup at www.fatburger-deathrow.com for a chance to win a Fatburger & Death Row Swag Pack which includes items such as Death Row’s top-selling vinyl’s and cassettes and exclusive merchandise.

Marketing & Promotions, News