Industry News | April 14, 2015

Fatburger Hires Experienced Marketing Exec

image used with permission.

Fatburger announces the hiring of Jason H. Green as director of marketing North America. As the newest addition to the Fatburger team, Green will work hand-in-hand with vice president of marketing Thayer Wiederhorn to develop innovative marketing plans and initiatives for all North American units to further elevate the brand in the consumer marketplace.

With over thirteen years of experience in product and brand management in the restaurant sector, Green brings a wealth of knowledge to the burger chain. Prior to joining Fatburger, Green held the position of field marketing manager at Dairy Queen, where he supported brand-marketing platforms and product launches for more than 340 locations in the Pacific North West, as well as all mall locations across the United States. Green’s experience in the consumer industry also extends to his tenure as field marketing director at Papa Murphy’s International, where he managed marketing and public relations efforts for more than 250 stores.

“There is no better time to join the Fatburger team than now, at the height of its expansion efforts,” says director of marketing, Jason H. Green. “I intend to create inventive marketing programs that will help in increasing brand visibility and awareness at the domestic level.”

“Jason comes to the Fatburger team with a significant amount of marketing experience in the fast casual space,” says Andy Wiederhorn, CEO of Fatburger. “As we continue to grow, Jason will be an essential component in launching new menu items in addition to driving our overall strategic plan through brand marketing.”



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