Fatburger, known for made-to-order burgers, has announced its newest location in Beirut, Lebanon.
The owner of the newest location, Vetra Investments, is a prominent hospitality and foodservice specialist based in Dubai. It has been a driving force in Fatburger's international growth, operating eight of the fast-casual units in the UAE, with another soon to open in Abu Dhabi.
The better-burger brand has locations in more than 27 countries and continues to embrace the unique culture created more than 60 years ago in Los Angeles. To date, Fatburger has nearly half of its locations overseas, further emphasizing the brand's commitment to growing its international profile, including many untapped markets.
Along with its expansion plans in the Middle East, Fatburger has agreements for more than 300 new units, which will extend its global reach in areas such as Asia, Europe, and North Africa.
Recently, the chain opened international restaurants in Amman, Jordan, and Karachi, Pakistan.
"As a trademark American company, exploring this market in Lebanon is an exciting and strategic addition to our global expansion," says Fatburger CEO Andy Wiederhorn. "We are thrilled to work with Vetra Investments to offer international consumers this classic American meal, and look forward to continued growth throughout the Middle East."