FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Fatburger, The Last Great Hamburger Stand, and Buffalo’s Express, announced that the company will open its first Japan location in April 2018. Set to be housed in Tokyo’s prestigious Shibuya 109 building, Fatburger and Buffalo’s Express flagship Japanese restaurant will also feature the company’s bar concept, FatBar. This opening marks the beginning of the international expansion and execution of the FAT Brands strategy to take iconic US concepts internationally and expand the global reach of the company and its brands. It is anticipated that several additional agreements will be executed in 2018 for not only Fatburger and Buffalo’s Express, but also the recently acquired Ponderosa & Bonanza Steakhouses, which will contribute directly to earnings growth.
Delivering on the commitment to expand into the most prestigious corners of the globe, Fatburger and Buffalo’s Express will bring their iconic, all-American dining experiences to the heart of one of Tokyo’s liveliest neighborhoods. The new Fatburger and Buffalo’s Express will be located in the Shibuya 109 Building, held by SBY Co., Ltd., subsidiary of G Three Holdings, and is just steps from the busiest intersection in the world, Shibuya Crossing. To date, the burger and chicken brands have opened and begun development on more than 200 stores in 20 different countries, with recent openings in China, the United Kingdom and Panama.
“When we open a new Fatburger or Buffalo’s Express location, especially a flagship in a new territory, we strive to find the most provocative, prominent locations possible,” said Andy Wiederhorn, CEO of FAT Brands. “In a buzzing city like Tokyo, it’s exciting to tap into a neighborhood like Shibuya that hums with thousands of visitors daily. Similar to our other Asian restaurants, we expect this will become a popular destination with tourists and locals alike for lunch, drinks and after-work meetups.”
