Following its most successful summer in brand history, Fazoli’s is continuing its incredible sales and traffic growth with a record-breaking November.
The iconic Italian brand closed out its sixth straight historical month with an impressive 14 percent sales increase, 10 percent increase in traffic and 217 percent increase in online ordering year-over-year, all of which put Fazoli’s in the 99th percentile nationally. From June through November, Fazoli’s six-month average sales numbers were up 15 percent and traffic was up 14 percent.
“Our recipe for success is simple,” said Fazoli’s CEO Carl Howard. “We serve craveable Italian dishes at an incredible value and offer our guests the ultimate in service and convenience. We continue to drive record sales and traffic because we are always exploring new ways to innovate our menu and add even more value. We’ve made it easier for our guests to order the Fazoli’s menu items they crave by providing more layers of expediency and service. During this challenging time, we’ve proven our strength and resiliency and there’s no doubt Fazoli’s is here to stay.”
In late September, after conducive tests that showed nearly an 11 percent increase in sales at select locations, Fazoli’s added wings to its core menu at all company locations and launched its new virtual wing concept under the name Wingville. The new concept is available for dine-in, drive-thru, online ordering and delivery. Since the full company launch in October, wings have brought in $350,000 at 56 company locations, and franchisees who are offering Wingville experienced nearly $100,000 in sales in November alone. By early spring of 2021, Fazoli’s wings will be available systemwide as part of the brand’s core menu. Fazoli’s franchisees are excited about the opportunity to drive additional sales and traffic, with nearly 25% opting to launch before the end of the year.
In addition to introducing wings, the brand has over a year of new concepts in the pipeline and continues to entice fans with indulgent, craveable comfort food at an unbeatable value. Maximizing on the success of its 5 Under $5 campaign that launched this summer, the brand has capitalized on the popularity of its signature baked dishes and added new flavors like Parmesan-crusted Alfredo Bake to the 5 Under $5 line-up. The 5 Under $5 promotion is a home run when it comes to value and variety. Likewise, following the overwhelming success of the limited-time offer Super Family Meal, which feeds eight guests for only $19.99, the brand has explored and tested additional opportunities to expand its family meal offerings and solve the dinner dilemma for guests. Creating popular family meal packages like the Meatball Lovers Family Meal and bundling pasta, pizza and wings at an incredible value make Fazoli’s a strong competitor in providing delectable options that satisfy every member of the family.