Industry News | July 21, 2009

FCSI – The Americas and MAFSI Partnership Creates Learning Experience

The consulting organization serving the foodservice and hospitality industry, the Foodservice Consultants Society International (FCSI) – The Americas, will offer an opportunity for growth and professional advancement at the 2009 FCSI Super Regional.

In conjunction with the Manufacturers’ Agents Association for the Foodservice Industry (MAFSI)annual Conference, which is scheduled for Sept. 22-25 in Toronto, Canada, FCSI – The Americas’ Super Regional, held the last two days of the conference, provides FCSI members with the opportunity to earn 6.5 CEUs. As an added incentive, those who attend the entire MAFSI conference and FCSI Super Regional could earn an additional 11 CEUs, or 17.5 total for both events.

The goal of FCSI’s partnership with MAFSI and of this year’s Super Regional is to multiply the growth potential for professionals in the foodservice industry and extend the reach as three major industry channel members: the consultant, the manufacturer and the manufacturers’ representative. The conference is focused on turning up the profits in a tough economy by incorporating leaner, greener and smarter business processes.

Re-Charge, Re-Invent, Re-Emerge

More than 200 foodservice representatives and 150 manufacturers attend the MAFSI Annual Conference every year, providing countless opportunities to meet, network and share ideas during the four days of interactive sessions and informative, profit-boosting panels. Discussions are designed for new manufacturers, sales management and representative management, as well as question and answer sessions with the experts.

Join FCSI – The Americas for … •“The Design Process of a Foodservice Facility.” John Cornyn, chair of FCSI – The Americas, and Karen Malody, FCSI professional member, will join design consultant R. Todd Guyette, Keith Carpenter of the Wood Stone Corporation and Glenn A. Gerchman, director of Seegers Student Union and Campus Events at Muhlenberg College in presenting this kickoff address on Sept. 23 at 7:45 a.m. Experts will evaluate the potential that a partnership between operators, manufacturers, designers and management advisory service consultants can achieve. •“Critical Issues Facing Channel Partners.” John Cornyn, chair of FCSI – The Americas, and John Radchenko, FCSI worldwide president, will join Robin Ashton, publisher of FER Magazine, Stephen McGarry, FEDA president, John Swanson, CFESA president and Joe Carbonara, editor-in-chief FE&S Magazine on Sept. 23 at 9:30 a.m. for this panel. Using their expertise, the experts will explore the various issues impacting multi-unit operators, dealers, consultants and service agents during this hour-long discussion. •“Next Steps for 4th Quarter Profitability Action Plan.” Joe Hahn and Peter Philippi of Strategex will provide attendees with the know-how to position their sales efforts now to capitalize on the upturn ahead. Participants will also gain insight on how to identify what tactics are needed to overcome the barriers. Perhaps most importantly, attendees will learn actions that can be put into place the first 60 days after the conference to guarantee a more profitable 2009 year end – and to get off to a great start in 2010.

Who should attend? •FCSI members •MAFSI representatives and manufacturers •CFESA members •FEDA members •Members or representatives of other foodservice organizations

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