Industry News | October 14, 2011

Fill CUPS with Frozen Yogurt, For the Cure

CUPS Frozen Yogurt , the beach-themed self-serve fro-yo concept, is offering two pink yogurt flavors in October in support of National Breast Cancer Awareness Month and to raise funds for the North Jersey Affiliate of Susan G. Komen for the Cure.

The two flavors - Very Strawberry and Pomegranate Raspberry Sorbet – are featured in October with a portion of sales of those flavors donated to Susan G. Komen for the Cure North Jersey.  Special toppings for October include strawberries and pink candy coated chocolate drops. CUPS has committed to a minimum donation of $5,000.

Additionally, CUPS is selling specially designed pink T-shirts for $20 with the saying “Save the Tatas, Fill Your Cup.”  All proceeds from the T-shirts benefit the Komen Foundation.

“We are proud to partner with Susan G. Komen for the Cure North Jersey and to be able to raise money for such an important cause – breast cancer awareness,” says Rick Barbrick, president and COO of The Briad Group, and CUPS co-founder.

Since opening in November last year, CUPS has taken the Tri-State Area by storm with 24 yogurt flavors, 43 different toppings, and four sauces.

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