Industry News | February 3, 2016

Firehouse Subs Extends Birthday Reward Program

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Firehouse Subs, the fast-casual chain known for hearty, oversized portions and steaming hot subs, is firing up guests with an enhanced birthday program as part of its new loyalty and customer engagement app, Firehouse Rewards. The birthday program from Firehouse Subs gifts enrolled U.S. guests a free medium sub redeemed on their actual birthday or within the next six days. By expanding the redemption window, Firehouse Subs is turning birthdays into a weeklong celebration and invites everyone to celebrate their birthday with the brand.

“The birthday program was launched more than a decade ago as a way to thank our loyal guests for their patronage,” says Doug Reifschneider, vice president of marketing for Firehouse Subs. “As one of the few restaurants to give away a full priced menu item, we listened to customer feedback and made a few improvements, like expanding the redemption window and no longer requiring diners to show a form of identification.”

To become a member of Firehouse Subs’ birthday program, guests age 13 and older must download the free Firehouse Rewards app on a mobile phone and register to join. Parents with children under age 13 can enroll on behalf of the child by visiting where they will receive an email on the child’s birthday with a Kids’ Birthday Offer: a choice between a free kids’ combo with purchase of a sub, chips, and drink; or a free medium sub, with purchase of a sub, chips and drink.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


I don't have a smart phone and would like to add my birthdate to my profile. It is 10/17/1943. Please incorporate it in my profile. Thank you. I see where you are going to have a location in W. Los Angeles. Great news. Let me know if you need anything else from me. My phone # is 310-641-6141.

Hi Helen! You can sign up for Firehouse Rewards to receive a reward for a free medium sub for your birthday by visiting We looked your phone number up in our database and it doesn't appear you currently have an account. Please sign up to receive your birthday reward!

My birthday is on 8/10/1960

My birthday is on 12/05/1964

thank you

I had a birthday yesterday decided to have a sub to celebrate , so while there was told about the reward, so decided to post, i was either going to Red Lob, or to Fire subs, you won, they are that good.

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