Firehouse Subs, a fast casual with more than 860 locations, announced a nationwide rollout of Apple Pay. Firehouse Subs offers guests the option to make mobile payments from their iPhone 6, iPhone 6 Plus, and soon the Apple Watch, bringing a faster and more convenient experience.
Mobile payments are changing the way guests pay, and Apple Pay provides a simple and seamless experience. It’s easy to set up and users will continue to receive all of the rewards and benefits offered by their credit and debit cards.
“Innovation and exceptional customer service are two core values at Firehouse Subs and as the No. 1 fast casual brand, we are excited to bring Apple Pay to our restaurants,” says Don Fox, CEO, Firehouse of America, LLC. “By moving in this direction, Firehouse Subs is able to provide our guests an easy, secure and private way to make mobile payments.”
Security and privacy is at the core of Apple Pay. When you add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code, instead of using the security code from the back of your card.