Industry News | August 10, 2015

Firehouse Subs Rolls Out Mobile Ordering & Loyalty App

image used with permission.

Firehouse Subs announced the U.S. rollout of a state-of-the-art mobile ordering and loyalty app offering its guests more convenience and great rewards.

Designed and built by Relevant Mobile, which develops customized mobile apps and mobile-centric data-capturing solutions exclusively for the restaurant industry, the new app is now available for download by Android and iOS users for all Firehouse Subs locations in the U.S.

Last week’s nationwide rollout follows strong sales results and excellent guest feedback in key test markets. The app incorporates native integrations that utilize the NCR point-of-sale system. 

“Thanks to Relevant Mobile’s expert development team, we are excited to expand and enhance our mobile app for Firehouse Subs guests,” says Matt Olsen, senior manager of digital marketing at Firehouse Subs. “We have a passion for heartfelt service at Firehouse Subs and believe this app provides an even better and more convenient ordering experience to our guests, along with opportunities to earn rewards through the Firehouse Rewards loyalty program.”

The Firehouse Subs app allows guests to place an order while on the go through their mobile phone. Guests also benefit from the integration of multiple app components, allowing them to earn loyalty credit for in-restaurant and in-app orders, and for playing Blaze Hopper, Firehouse Subs' in-app game. 

“We're excited to continue enhancing the functionality of the Firehouse Subs app with state-of-the-art integrations such as native online ordering, and integrated loyalty and ordering systems,” says Dazhi Chen, founder at Relevant Mobile. “And we will continue to work with our partners at Firehouse Subs to develop even more ways to make the guest experience more convenient and rewarding in the future through our cutting-edge mobile technology.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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