Firenza Pizza, a fast-casual chain that offers custom, made-to-order pizzas, has signed a development deal for five new stores in North Carolina.
The stores will be developed over the next four years with the first scheduled to open later this year in Charlotte. Company plans call for having as many as 10 area locations over the next several years.
“Charlotte is filled with enormous growth opportunity, and I am confident that Firenza is the perfect break from the typical pizza that the area is used to,” says Emily Wagner, who signed the development deal. “Firenza simply offers today’s demanding customers what they crave, originality, speed of service, customization and premium products, in a sophisticated and highly welcoming environment.”
Earlier this year, Firenza signed a master development agreement for up to 19 restaurants throughout Eastern North Carolina that will be developed over the next 10 years with targeted areas in Raleigh, Durham, Wilmington, Chapel Hill, and Greenville.
“We are thrilled to have Emily on board and to be able to continue tapping into North Carolina’s vibrant and dynamic market,” says Dave Wood, co-founder and CEO of Firenza. “This agreement is an important building block to making Firenza the leading build-it-your-own pizza restaurant.”
Touting “Pizza Like Never Before,” Firenza offers fresh-baked pizzas with unlimited toppings per customer’s choice, for one price.
The nearly 40 toppings include six signature sauces, seven cheeses, nine meats, and 17 veggies, or guests can choose from the eight, chef-inspired signature pizzas.
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