Firenza Pizza Opens in Winchester

    Industry News | August 1, 2019

    Firenza Pizza has opened its first location in Winchester. The location is the third in the state for the Virginia-based brand.

    Located at 2190 South Pleasant Valley Rd. Ste. 030A, the new restaurant specializes in hand-crafted, made-to-order pizza with nearly 40 topping options.

    The Winchester location is owned and operated by Betty and Paul Steinhoff. The couple has lived in California, North Carolina, Kansas and now Virginia, where they have made their home with their son, daughters and grandson. Before they left California, Betty managed several restaurants and always dreamed of opening her own. After years of planning and researching restaurants, the Steinhoffs found Virginia-based Firenza and knew it was the right opportunity for them.  

    “We are so thrilled to open the first Firenza in Winchester,” Betty says. “It has been a dream of ours to be independent and open our own business. Firenza brought that dream to life. After experiencing Firenza’s fresh ingredients and incredible pizza first hand, we knew we couldn’t pass up on the opportunity to open a Firenza of our own.”

    Firenza specializes in truly hand crafted and made-to-order pizzas that can be customized with nearly 40 fresh toppings including house roasted garlic and your favorite meats. For those customers who don’t want to create their pizzas from scratch, Firenza also offers ten chef-inspired signature pies ranging from the Primavera Fresca loaded with healthy vegetables, the Big Kahuna featuring smoked ham, bacon and tropical pineapple or the award-winning Chipotle Chicken topped with crema and fresh pico de gallo. Once the pizzas are assembled, they’re baked in an open flame stone-hearth oven and guaranteed to be done within five minutes.

    While convenience and price are important selling points, the priority for Firenza is phenomenal pizza. “Unlike most other fast casual pizza chains where the crusts are premade and machine-pressed, our pizza dough is made in house and hand-stretched to order right in front of the guest,” adds Betty.

    In addition to pizza, the restaurant offers diners customizable salads, oven baked wings, homestyle meatballs, breadsticks, local craft beer, wine and more.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.