Industry News | September 7, 2016

Firenza Pizza Unveils North Carolina Expansion Plan

At Firenza, customers can pick and choose from nearly 40 toppings—six signature sauces, seven cheeses, nine meats, and 17 veggies. Firenza

After signing a development deal in July that will bring five new units to the Charlotte area, Firenza Pizza, a fast-casual restaurant that offers custom, made-to-order artisanal pizzas, has announced the addition of one store in North Charlotte.

The store will be developed over the next few months and will be located at 9821 Northlake Centre Parkway in the Northcrest Shopping Center. Company plans call for having as many as 10 area locations over the next few years.

“Firenza’s commitment to quality is unparalleled and that’s what truly drew me to the brand,” says franchisee Robert Cammisa. “As a native New Yorker, I know my pizza and can appreciate food made with superior ingredients. I quickly recognized this with Firenza—from the hand-stretched dough and tomato sauce to the fresh toppings—everything comes together to produce flavorful, gourmet pizzas.”

Cammisa previously owned a bagel shop in New York and has been in the foodservice industry for over 38 years. After moving to Charlotte, he had a desire to get back in the industry was intrigued by build-your-own concepts.

“Robert’s extensive experience in the foodservice industry makes him a perfect franchise partner,” adds Firenza co-founder and president Dave Baer. “He understands the importance of creating a memorable experience for each customer—whether that be due to the product or the service. We know that he will help elevate the brand and establish Firenza’s presence in the Charlotte community.”

At Firenza, customers can pick and choose from nearly 40 toppings—six signature sauces, seven cheeses, nine meats, and 17 veggies—and watch their customized pies assembled right in front of them. For those customers who don’t want to create their pizzas from scratch, Firenza also offers eight, chef-inspired signature pizzas.

The pizza dough is made in-house daily and hand-stretched to order right in front of the customers. Once the pizza dough is stretched, customers can customize their pizzas with unlimited toppings for one low price.

Other menu items include oven baked wings, meatballs and custom salads. Beverages include beer and wine, Mexican Coca-Cola, and Coke freestyle fountain drinks.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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