Firewurst, the area's leading provider of flame-grilled sausages, burgers, and hot dogs, has officially launched its franchising efforts. The company, founded in 2012, intends to focus its growth plans in the Carolinas in order to build brand concentration and awareness. The family-owned and operated concept promises to bring something different to the fast-casual food space. Father and sons team Bill, Chas, and Dan Morgenstern have long believed that gourmet sausages and unique hot dog creations have a rightful space on the grill. In what many industry experts are calling a burger and burrito-saturated food landscape, Firewurst offers creative menu choices that satisfy even the most discriminating palate.
"We understand there are many choices when it comes to buying a restaurant franchise," says Chas Morgenstern, president of Firewürst Holdings Inc. "When our family developed the Firewurst concept, we began with the franchisee in mind. Every sourcing decision, vendor relationship, and marketing initiative has been aimed toward scalability. We've developed a menu that is unique and appealing to a wide range of consumers. Over the past three years, we have made substantial investments in state of the art online training and operations materials, inventory controls, and reporting standards that will support franchisees as we build Firewurst into a national brand," Chas adds.
The Firewurst menu offers the highest quality flame-grilled sausages and hot dogs. Every Firewurst sausage is created from the finest cuts of lean pork and beef. Each hot dog and burger is 100-percent Certified Angus Beef, which is MSG-, allergen-, and gluten-free, and free of artificial flavors and binders. In addition to its entree selection, the restaurant features premium chilis, sauces, dressings, and superior sides like house-made slaws, hand-cut fries, and crispy onion tanglers.
"While today's consumers like to splurge on comfort food, they also want healthier options that don't compromise taste for calories," says Dan Morgenstern, VP marketing. "We recently were named one of the best options in the RTP for vegetarians, and two years in a row we have been awarded as the Best Lunch in Cary, North Carolina, by the News & Observer."
Apart from serving customers at its two locations, Firewurst also has a catering solution that services office meetings as well as large events. They offer their premium sausages, burgers, and dogs in hot bars and on-site grillings, and recently introduced a unique boxed-lunch solution with several different wrap flavors.
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