Chronic Tacos, a California-inspired Mexican grill, will soon be offering customers its authentic made-to-order cuisine in Phoenix. The company recently signed a franchise agreement to open its first location in the state of Arizona, slated to open this spring at 3121 W Peoria Ave, Suite 104.
Leading Chronic Taco’s expansion in Phoenix are husband and wife duo, Erin McKinley and Brad Hagen. McKinley has an extensive background in real estate investment and Hagen is a US Navy veteran who has spent the past eight years working for AT&T. Chronic Tacos creates a nostalgic feeling for McKinley who became a regular customer of the restaurant while living in Southern California.
Currently a single-unit deal with the opportunity to open additional locations in the market, the couple plans to grow the brand’s presence as they establish themselves in the marketplace. In addition to the company’s first unit in Phoenix, Chronic Tacos has franchise opportunities available for 14 additional locations throughout the state of Arizona.
“Investing in a Chronic Tacos franchise presents me with the opportunity to bring a little piece of home to the Phoenix market and offer consumers authentic Mexican recipes coupled with a lively interior decor,” says McKinley. “As we establish ourselves in the market, Brad and I look forward to expanding and opening additional Chronic Tacos locations as the demand continues in the years to come.”
In addition to its first location opening in the state of Arizona, Chronic Tacos kicked off 2015 with the announcement of a new national growth strategy that includes multi-unit franchise agreements introducing the brand to Colorado and Washington for the first time, as well. The franchise brand currently has 30 locations in California, Nevada, and Vancouver, Canada. North Carolina will be Chronic Tacos’ first East Coast outpost with three new locations popping up in this state. Burnaby, Canada will also get to enjoy the Chronic Tacos experience this year.
“We are confident that Brad and Erin’s passion for the brand will spread enthusiasm and create loyal Chronic Tacos fans in Phoenix,” says Michael Mohammed, CEO of Chronic Tacos. “Arizona is a pivotal next step in our national growth initiative and we can’t wait to watch the duo thrive and eventually expand their presence in the market.”
Chronic Tacos was founded in 2002 by Randy Wyner, a serial entrepreneur and Newport Beach, California local. After the doors flew open at the first Chronic Tacos in Newport Beach, it wasn’t long before it had become a local sensation with customers flocking not only from Newport Beach, but from nearby cities as well. Soon enough, Chronic Tacos was in a period of rapid growth spreading up the West Coast and into Canada.
The eclectic Chronic Tacos menu features third generation authentic Mexican recipes and encourages customers to customize their orders. With all fresh, locally-sourced ingredients made in-house daily from scratch, each restaurant location offers burritos, tostada bowls, tortas, taquitos, flautas, salads, and tacos. Customers can choose from carne asada (steak), pollo asado (chicken), carnitas (slow-cooked pork), al pastor (spicy marinated pork), and fresh pico de gallo and guacamole. Seafood lovers can also order grilled, beer-battered, or baja-style fish and shrimp. Introduced in 2014, Chronic Tacos also serves a breakfast menu all day that includes tacos and burritos. Rounding out the menu, Chronic Tacos offers a variety of Mexican beers, sodas, and horchata.