Industry News | November 29, 2017

First Comes Baby, Then Comes Pizza at Domino's

Domino's has a fresh deal for new parents.
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Domino's Pizza is preparing for another great delivery. Starting Wednesday, the company is sending out birth announcements for its latest labor of love—a baby registry powered by Gugu Guru. Parents-to-be can create their own registry at http://dominosbabyregistry.com/.

“There’s nothing more exciting—and exhausting—than welcoming a new member to the family,” says Meenakshi Nagarajan, Domino’s director of digital marketing. “From baby showers to the big delivery, our baby registry makes it easy to enjoy pizza during the exciting events leading up to the baby’s arrival and thereafter.”

Read More: Domino's Wedding Registry Offers Pizza Before the Plunge

After creating and customizing their registry, parents can choose from a variety of gift card themes to use before and after their little ones’ arrival. For instance, customers can shower expectant moms and dads with the gift of pizza at their gender reveal party, or allow them savor one last bite before baby. All gifts will be delivered to the parents-to-be as Domino’s eGift cards.

Some options include: Hormonal and Hangry—The struggle is real (priced at $20); and Sleeping Through The Night—Trust Us. It’s a reason to celebrate ($25).

“Earlier this year we introduced Domino’s wedding registry, which was extremely well-received by our customers,” says Nagarajan. “Introducing a baby registry was a natural progression. In fact, our baby registry is making its debut exactly nine months later.”

One lucky person will win free pizza for a year and several other pizza-themed gifts such as onesies, leggings, moccasins, and mugs from Gugu Guru by entering on their blog or via the widget displayed on the Gugu Guru Facebook page.

Once registrants select their gifts, they can share their wish list with family and friends on social media or with a unique URL.

Know pizza-loving parents who aren’t registered? You can still give them a gift! Find more information about Domino’s baby registry at dominosbabyregistry.com.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.