Industry News | June 30, 2010

First Data Introduces Contactless Payment Tag

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First Data Corporation and Inside Contactless recently announced that the companies have expanded their partnership by introducing a MasterCard PayPass contactless payment tag product.

Based on Inside’s MicroPass payment platform, the new MasterCard PayPass mobile payment tag product offers a cost-effective solution for enabling mobile phones with contactless payment capabilities. It will be marketed and sold to MasterCard licensed financial institutions and card issuers.

The MicroPass-based tag products offer a shielding design to protect the chip and an antenna inside from interference caused by the mobile handset, resulting in enhanced transaction performance. The tag includes new adhesive backing to adhere to mobile phones better while allowing the sticker to be removed and reapplied without losing its grip.

Because the tags are pre-cut and because they break away from a standard credit card form factor, they can be personalized and fulfilled using existing card manufacturing equipment in scalable volume. The new First Data tags will enable card issuers to realize cost savings over comparable sticker solutions, depending on quantities ordered.

CPI Card Group is approved by First Data to produce the new tag and has already established a scalable operational process using core MicroPass technology delivered from Inside.

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