Domino’s Pizza opened its first store in Bucharest, Romania—and plans to grow rapidly in the nation’s capital city and beyond in the years to come.

The master franchisee for Romania, The Radacini Group, is one of the largest automotive distributors and service networks in Romania. Management believes that their extensive retail experience in the Romanian market makes them well positioned to develop Domino’s into a leading brand in the country.

“I am eager to deliver Domino’s Pizza to the people of Romania, so that they, too, can experience the delicious, quality pizza that is loved around the world,” says A. Madadi, founder and chairman of the Radacini Group.

“Establishing our brand in this vibrant Eastern European country presents a great opportunity for our business,” says Michael Lawton, executive vice president of Domino’s Pizza International. “We’ve got a great local operator in Ali Madadi—he knows the local business landscape well, and will be instrumental in making Domino’s Pizza the leading pizza delivery brand in Romania.”

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