Industry News | February 15, 2016

For the First Time, Starbucks Brings Roastery Beverages to Stores

image used with permission.

For the first time, Starbucks is bringing two beverages inspired by the Starbucks Reserve Roastery and Tasting Room to stores in the U.S. and Canada.

Beginning February 16, Smoked Butterscotch Latte and Teavana Citrus Green Tea Latte will be available in participating Starbucks stores for a limited time.

When the Starbucks Reserve Roastery and Tasting Room opened its doors in Seattle in December 2014, it was designed as a fully immersive, sensory experience. In the time since the Roastery opened, it has offered customers new ways to explore the art, science and craft of coffee and tea. Customers can try Teavana teas by the pot and small-lot Starbucks Reserve coffees using a variety of brewing methods, including Siphon and Chemex.

“The Roastery is experiential,” says Amy Dilger, whose team leads beverage innovation for the Roastery. “People come from all over the world, and they are eager to try something new.”

Starbucks new Smoked Butterscotch Latte combines espresso with steamed milk and smoked butterscotch sauce, finished with a sprinkling of smoky butterscotch topping, perfectly crafted to give Starbucks customers new and sophisticated flavors, inspired by the Roastery.

“The smoky flavor balances the subtle sweetness of the butterscotch,” says Christal Canzler, whose team develops new handcrafted espresso beverages for Starbucks. “It acts as a savory ingredient that enhances the coffee.”

Teavana Citrus Green Tea Latte is made with shade-grown, micro-ground full leaf green tea and steamed milk, sweetened with citrus mint syrup, and finished with lemon essence topping.

Emily Fazio, whose team develops Teavana handcrafted tea beverages for Starbucks, created the Matcha Basil Mint Latte the Roastery offered last autumn, which inspired the new Teavana Citrus Green Tea Latte.

“Starbucks Green Tea Latte has been a popular beverage in Starbucks stores ever since we introduced it nine years ago,” Fazio says. “We took flavor cues from the green tea and paired it with ingredients like mint, lemon, and basil to make it a refreshing and restorative experience.”

Both new beverages are available hot, iced and as Starbucks Frappuccino Blended Beverages.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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