Industry News | August 10, 2016

Fishbowl and MonkeyMedia Announce Partnership

Fishbowl, the leading Intelligent Marketing Automation and Analytics Platform provider for the restaurant industry, and MonkeyMedia Software, a leading cloud platform for takeout, delivery, and catering software, have ann­ounced their strategic partnership.

The collaboration integrates Fishbowl and Monkey to offer customers a seamless guest experience. Fishbowl allows restaurateurs to gain insights about their customers across a variety of data sources while enabling more efficient acquisition and effective engagement of customers. By understanding guest dining preferences and actual behavior, restaurant marketers can leverage Fishbowl's omni-channel marketing platform to drive more frequency and sales for takeout, delivery, and catering. 

Monkey offers restaurant operators an online, mobile, and phone-in ordering, billing, and order management solution allowing restaurant patrons to order take out, delivery, and catering from any device, when they want it, how they want it while providing full control of the execution of the orders to the restaurants.

The integration between Fishbowl and Monkey means that regardless of the customers' dining preferences they will have a consistent experienc­e across all brand touchpoints. Whether a restaurant is communicating about a new menu item, a specific offer or a surprise and delight reward, messaging will be tailored to the relevant channel of brand consumption (in-store dining, online/mobile/phone-in ordering, delivery, or catering) and associated consumer behavior.

"Through rich insights from myriad data sources and a single view of customers, our Customer Relationship Management platform allows restaurant operators to engage their guests like never before,” says Dev Ganesan, CEO of Fishbowl. “Leveraging technological integrations and our respective core competencies, Fishbowl and Monkey can facilitate new customer acquisition and encourage existing guests to try new ways of dining with their favorite restaurant brands. In a mobile-first world, guests expect relevant communications based on their personal dining preferences and consumption and we are delivering, pun intended, on this promise."

"Our partnership with Fishbowl gives brands and marketing stakeholders the ability to consolidate marketing databases and deliver exceptional customer engagement strategies across all areas of the restaurant including takeout, delivery, and catering, whilst still managing for operational considerations associated to their business," says Erle Dardick, founder and CEO of MonkeyMedia Software. "By seamlessly integrating with Fishbowl, we are bringing the market a full suite of capabilities that can significantly enhance business efficiencies and drive increased sales through a seamless customer experience."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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