Industry News | July 14, 2008

Fishbowl Signs Three to Online Ordering Program

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Since introducing online ordering to its product lineup just six weeks ago at the May 2008 National Restaurant Association event in Chicago, Fishbowl, the leader in online marketing solutions to the restaurant industry, is signing up clients to their new online solution including: Godfather’s Pizza, 650 locations; Not Your Average Joe’s, 16 locations; and Tenderjacks, 1 location. Fishbowl will be working with each of these organizations to pilot and roll-out online ordering over the coming months.

“This is a significant opportunity for us as we expand our suite of services to the restaurant industry,” says Scott Shaw, CEO and founder of Fishbowl. “Over the past eight years we have focused on restaurants, first providing them turnkey email marketing to engage their customers and drive them back into the restaurant more frequently. And now, with online ordering, we’re helping our clients respond to their time-stressed customers and making it easy for them to do more business. By expanding our product portfolio, we are offering our clients the best of the best, all under one roof. This will help our clients build their customer relationships, reduce labor costs, and increase their bottom line.”

Jan Sammons, director of marketing for Godfather’s Pizza, also commented on the new product launch. “We analyzed a lot of other online ordering companies in the market and found that Fishbowl was unique in their extensive experience with restaurants and their overall strategic vision. They have the expertise to support their product and introduce it to the entire Godfather’s Pizza franchise community. And, in the future, we have the opportunity to expand beyond online ordering with Fishbowl using their email, mobile, and other web-based marketing solutions. We look forward to launching online ordering in our initial 23 locations in the upcoming months.”

“We have been working with Fishbowl for years, and their email program has allowed us to build strong relationships with our most valuable customers,” says Stephen Silverstein of Not Your Average Joe's. “As we grow and our online presence becomes more important, it is only natural that we would choose Fishbowl to expand our online marketing strategy to include online ordering. I'm excited to see where Fishbowl can take us beyond email."

Says David Levitt, co-owner of Tenderjacks, “Tenderjacks is still relatively new to Fishbowl and yet we are already seeing such success that we’ve decided to maximize the program by integrating their online ordering solution as well. As an independent restaurant, it’s really important we are getting the most bang for our buck, and Fishbowl is making that possible by offering us tools that work together and are affordable for even the little guy.”

Fishbowl’s online ordering solution offers a host of ordering options, including delivery or pickup, multiple menus, flexible delivery times, multiple payment methods, and advanced ordering options, plus easy integration into most POS systems. In addition, Fishbowl’s online ordering solution is integrated into Fishbowl’s email marketing platform to deliver an easy to use and seamless marketing and ordering capability to Fishbowl clients.

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