Industry News | July 19, 2017

Fitlife Foods Joins Local Purveyors to Boost Menu

Fitlife Foods, a Florida-based performance, lifestyle, and weight loss brand known for its perfectly portioned, indulgent, made from scratch meals for performance-minded individuals announces today the launch of Snack Local and partnership with Uriah’s Urban Farms.

Snack Local is a new project to highlight different, healthy snacks that are made right here in Florida. Each Fitlife Foods location will now have a designated area selling local snacks, including options from local purveyors. Through Snack Local, Fitlife Foods gives local businesses the opportunity to sell its products in a local business while bringing new and exciting products to its customer base. All products feature ingredients that are locally based from Florida. Some of the local products featured in Snack Local include Liz Anthony Protein Bites, Fro Pro Bars and Kiwicha Bars.

Additionally, Fitlife Foods is partnering with Uriah’s Urban Farms to bring customers fresh greens including an all-new summer salad—the Strawberry Crunch Salad, which is made with a custom, proprietary mix of fresh lettuce. This custom blend was created in partnership with Fitlife Foods’ Head Chef, Andrew Ruga and Uriah’s Urban Farms. The Strawberry Crunch Salad will be offered as a Featured FitMeal this summer for a limited time.

“As a fourth-generation Tampa resident, utilizing local farms such as Uriah’s helps spread Fitlife’s message of using only the healthiest ingredients for our customers,” says David Osterweil, the founder of Fitlife Foods. “We’re also excited to have launched Snack Local—our new snack wall featuring local purveyors to bring their healthy and delicious snack offerings to the forefront of our stores.”

Fitlife Foods’ menu prices range from $3—$13 and feature gluten-free, vegetarian, paleo and low-carb options, with nutritional information printed right on the label. Fitlife Foods also has a recycling program that allows customers to eat a delicious and healthy meal and bring back 20 containers for a $10 credit to the store. The containers are “upcycled” into the hard, permanent plastics in the community, with the customer wasting nothing.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.