The Flame Broiler, known for serving simple, healthy and delicious rice bowls while on the go, continues its expansion with a new location in the Highland Park area of Los Angeles.

To celebrate The Flame Broiler’s new location in Los Angeles, they will be offering buy one rice bowl, get the second bowl for 50 percent off to the public on grand opening day, which is Sunday, July 23.

This will be the first The Flame Broiler location for franchisees Allen and Liza Cheung, who own and will manage the store as a husband and wife team. Native to the Highland Park area, Allen and Liza are looking forward to bringing a healthy dining concept to the neighborhood, along with promoting better eating alternatives.

“The Flame Broiler is the perfect addition to our Highland Park neighborhood,” says Allen Cheung, The Flame Broiler franchisee. “There aren’t any healthy, fast-casual alternatives in the area, and since The Flame Broiler’s goals of encouraging proper eating habits are a core value of mine as well, I’m looking forward to making a difference in the area together.”

The Flame Broiler’s core menu features delicious rice bowls that start at only 140 calories. The bowls are made with non-GMO white or brown rice, Angus beef, all-natural chicken or organic charbroiled tofu, freshly blanched vegetables, and topped with chopped green onions. For an added flavor kick, guests are invited to top their bowls off with The Flame Broiler’s proprietary hot sauce, double hot sauce, triple hot sauce  or their Korean BBQ inspired Magic Sauce.

“All of the new The Flame Broiler locations that open are exciting to see as a company,” says Young Lee, CEO and founder of The Flame Broiler. “We enjoy seeing new franchisees like Allen and Liza open their own stores in our home territory of Southern California, improving health one bowl at a time, and know they will make a great addition to The Flame Broiler family.”