Flame Broiler, the Korean-inspired quick-service restaurant known for its healthy, affordable rice bowls, is announced the re-launch of franchising after an unprecedented 5-year pause. After successfully franchising for 20 years, Flame Broiler continued to experience high demand for its concept across the country. In preparation for the next phase of the brand’s growth, the Lee family wanted to first build a stronger Restaurant Support Center, enhancing support for their existing franchisees and laying the groundwork for sustainable growth under the leadership of the family’s second generation.
This franchising hiatus was a transformative era for Flame Broiler. The brand significantly expanded its support center, assembled an exceptional leadership team, made significant investments in technology, and acquired around 13 locations from existing franchisees to affirm their commitment and dedication to the brand’s future. Now, with a strong foundation, Flame Broiler is primed for growth with unlimited potential as it re-launches franchising.
This milestone comes alongside the appointment of Christian Lee as President and Daniel Lee as Chief Innovation Officer, marking a significant step in Flame Broiler’s evolution and growth strategy.
As President, Christian Lee brings a fresh perspective and a deep commitment to his father’s vision. He is dedicated to elevating the customer experience and fostering growth within the franchise system. Christian Lee is putting an emphasis on this next chapter of his leadership to bring on key franchise partners to continue to help Flame Broiler flourish in new areas. He is passionate about bringing healthy, affordable meals to customers who have never had an opportunity to try Flame Broiler in their town.
In his role as Chief Innovation Officer, Daniel Lee will drive the brand’s innovation and technology initiatives, ensuring Flame Broiler remains at the forefront of the industry.
“Flame Broiler is entering an exciting new chapter,” says Christian Lee, President of Flame Broiler. “We’re thrilled to re-launch franchising and invite key partners to join us in our mission to simplify access to good food in every neighborhood.”
“We eagerly look forward to the leadership of Christian and Daniel Lee as we continue to expand our family and embrace change,” says Young Lee, Founder of Flame Broiler. “The re-launch of franchising marks a significant milestone for Flame Broiler, opening up new opportunities for growth and innovation. Join us in congratulating and cheering them on as they ignite the future of Flame Broiler, bringing our mission of providing simple, healthy fast food to even more communities across the country!”
Flame Broiler’s core menu features rice bowls starting at only 140 calories, made with non-GMO white or brown rice, Angus beef, NAE chicken or organic charbroiled tofu, freshly blanched vegetables, and topped with chopped green onions. Flame Broiler is seeking new franchise partners to join the brand’s exciting growth.
