Industry News | February 12, 2009

Flavrz Provides Healthy and Eco-Friendly Drink Option

A health and cost conscious, eco-concerned market has been looking for a low-sugar beverage that tastes terrific and saves on packaging waste. Flavrz is a concentrated liquid drink mix that you add to water at home and flavor to taste. Creator Karen Barth aims to help Americans to drink more water, the healthiest beverage on earth. Adding flavor to tap, filtered water or seltzer eliminates the waste associated with individual plastic bottles.

The drink can be mixed for a delicate-fruity hinted water or a sweeter beverage depending on the consumer's preference. The outstanding packaging illustrates suggested measurements. It can be mixed by the pitcher or glass to drink at home. It can be added to reusable water bottles to take to work or school.

"The idea came to me as I was walking down the drink aisle in the supermarket," says Barth. "I couldn't find even one drink I would give my family--so I made my own."

Flavrz is an economical way to drink organic and natural. The 16-ounce glass bottle flavors an average of 30-40 servings and retails for $7.99. Single serve packs will be available in the spring. Current flavors are Cherry Berry, Tropical and Lemon/Lime, with more soon to follow.

Unlike powdered mixes, the taste is clean and refreshing and requires little stirring. Flavrz contains no artificial ingredients and offers a low-glycemic index as it is sweetened mainly with agave nectar.

Agave nectar is a healthy, all-natural, low-glycemic sweetener derived from the cactus plant. Low-glycemic sweeteners do not spike blood sugar the way refined sugar and high fructose corn syrup do. Many dieters, parents of young children, and others who are looking for a natural alternative to refined sugars love agave for its ability to deliver a sweet taste with low sugar content.

"The majority of bottled beverages are largely water, 95 percent or more, and the rest is sugar, artificial colorings, and chemicals," says Barth. "We need to change our awareness of what we put into ourselves and our kids."

Further adding to her "drink lifestyle" philosophy, Barth aims to spread the word about the waste the average consumer creates each year. Americans used about 50 billion plastic beverage bottles last year, but only 23 percent were recycled. That means 38 billion beverage bottles or 2.7 million tons of plastic, were wasted.

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