A&W is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders.

Chicken tender fanatics can enter to win one of several “Tender Lovin’” products via A&W’s Instagram, Facebook, and Twitter accounts, or by submitting an entry form at awrestaurants.com/tender-lovin. The sweepstakes ends on February 17.

Up for grabs is a Hand-Breaded Chicken Tender Body Pillow, an oversized piece of literal comfort food that makes a perfectly plush companion for those spending Valentine’s Day without a sweetheart to snuggle up with.

There’s even a tin of mouth-watering Tender Lovin’ Lip Balm made with REAL A&W fryer oil that tastes just like a fresh basket of Hand-Breaded Chicken Tenders. Guaranteed to keep your lips kissably smooth and put your Valentine in the mood for some hot…steamy…A&W.

All those bighearted vibes are commemorated in a Psychedelic Anti-Chicken Sandwich War Poster made to inspire everyone to put down their buns and spread a little Tender Lovin’.

After all, Valentine’s Day or not, what the world needs right now clearly isn’t another overhyped sandwich. What the world needs now is love. Sweet, Hand-Breaded Chicken Tender love.

Marketing & Promotions, News, A&W