Industry News | April 9, 2013

Former Applebee's Vet Signs On for 10 Pie Five Units

The Kansas City, Missouri, area will soon welcome its first Pie Five Pizza Co. restaurant in a 10-unit franchise agreement with former Applebee's president and CEO Dave Goebel.

Goebel, a seasoned restaurant veteran who served as an executive at Applebee's for seven years, will join forces with his sons Kerry and Kevin to bring Pie Five to the Kansas City area.

"We looked very carefully at several fast-casual pizza concepts before making our decision," Goebel says. "Pie Five already has the franchise infrastructure and support system in place, and this is our opportunity to get in on the ground floor of a concept that is rapidly expanding throughout the nation."

Goebel was also impressed with the company's industry and franchising experience, strong leadership team, and approach to creating custom pizzas with the freshest ingredients, baked to order and ready to enjoy in just five minutes.

"Once we met the Pie Five leadership team, we were sold. They bring a wealth of restaurant experience from world-class concepts," Goebel says. "I've been in this industry a long time, and I know a great brand when I see one. And Pie Five is not just great, it's revolutionary."

Goebel started in the restaurant industry almost 40 years ago after earning his undergraduate degree from University of Notre Dame and while working on his graduate degree from Ohio State University.

He has held high-level executive positions at well-known chains, including vice president of operations at Ground Round and chief operating officer and partner at Boston Market.

Today, he also sits on the Board of Directors for Jack in the Box, Inc.

"I fell in love with the restaurant business at an early age," Goebel says. "I love the fast pace and interaction with guests. I also love that the industry is always changing and evolving. Pie Five is a game changer in the fast-casual space."

Goebel also owns Prime Catering, and operates Goodcents Deli Fresh Subs and Y-Leave Cafe locations as a franchisee in Kansas City.

Goebel will open his first Pie Five location in Kansas City. The city was recently ranked No. 10 on Travel & Leisure's "Best Cities for Pizza" list.

With the addition of Goebel, Pie Five has signed development agreements in the last six months for 38 locations that will also take the chain to Utah, North Carolina, and Florida.

"We are thrilled to welcome Dave, Kerry, and Kevin to the Pie Five team," says Randy Gier, CEO of Pie Five. "Dave and our growing franchise network bring a multitude of experience and pedigree to Pie Five. As we build and operate corporate locations alongside our franchisees, we are poised to become one of the top brands in the restaurant industry."

Since the original Pie Five restaurant opened in Fort Worth, Texas, in 2011, the concept has been recognized by Forbes as one of the 10 hot new chains.

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