Industry News | September 21, 2011

Former Jamba Exec Tapped as FREEBIRDS President

Tavistock Restaurants has tapped Jim Mizes to serve as president for FREEBIRDS World Burrito, the fast-casual burrito joint with a rock ‘n’ roll attitude. Mizes is an expert in leading accelerated growth of multiunit foodservice concepts, including Jamba Juice and Noah’s Bagels, and will be responsible for leading the rapid expansion of the FREEBIRDS concept and franchise locations in key markets.

Mizes has been a leader in many facets of the restaurant industry, including operations, brand development, retail, and planning. Most recently CEO & president of Club One, Mizes was vice president of brand development and vice president of store operations for Jamba Juice Inc. Prior to Jamba he was vice president of retail for Noah’s New York Bagels before being promoted to CEO and president. He was the operations services vice president at Taco Bell and vice president of operations for Winchell’s Donut House. Mizes has a B.A. in Economics from Dartmouth and an MBA from UCLA.

“Jim has the right balance of brand passion, people passion, and leadership to take FREEBIRDS to the next level,” says Tavistock Restaurants CEO Bryan Lockwood.

"We have a unique opportunity to build a brand and restaurant experience that is enduring, engaging, fun, and can help change the world for the better ... one community at a time,” Mizes says.

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