Eatsa, the innovative restaurant technology provider, announced today that Adam Brotman was appointed Chief Executive Officer, effective immediately. Tim Young, former CEO and eatsa co-founder, will continue to lead product innovation and technology development for the company in the role of Chief Technology Officer.

Brotman joins eatsa following his most recent role as co-CEO, President and Chief Experience Officer at J.Crew, where he was responsible for launching their first-ever loyalty program. Prior to that, he spent a decade in various leadership roles at Starbucks, where he served as Executive Vice President of Global Retail Operations as well as Chief Digital Officer. A long-time technology innovator, Mr. Brotman was CEO and co-founder at PlayNetwork, a provider of digital music and video services for restaurants and retailers worldwide, prior to his time with Starbucks.

“Adam brings an enormous amount of technology and restaurant industry expertise, with a deep understanding of how technology can truly transform operations and enable best-in-class customer engagement,” says Jon Shulkin, executive chairman of eatsa. “As eatsa continues to evolve and grow, Adam is the perfect fit to lead us on the path to becoming the definitive technology solution for the increasingly digitally driven restaurant industry. We are thrilled to welcome him to the eatsa team.”

Brotman’s deep industry expertise across the restaurant and retail technology industry will be a significant asset to eatsa as it continues to build out its ordering and loyalty offerings. During his time at Starbucks, Brotman was integral in developing and driving much of the company’s best-in-class digital platforms, such as loyalty, mobile apps, mobile payment, mobile ordering, customer-data driven personalized marketing, promoted and social media strategies, digital partnerships, and more. In addition, after being CDO for Starbucks, Brotman was responsible for store operations at the company, covering such areas as order fulfillment operations, deployment, store technology operations, labor scheduling, and more. Brotman holds a JD from the University of Washington School of Law, and a B.A. from the University of California, Los Angeles.

“I am excited to join the team at eatsa,” Brotman says. “I know first-hand how important it is as an operator to be able to enhance and extend customer relationships using digital tools. And we have a vision at eatsa for creating a mobile, loyalty and personalization cloud platform that will be incredibly unique and valuable. I have been impressed with the forward-thinking innovation from eatsa to date, and we will build on that as we create a world-class platform to fundamentally change the ability for all restaurants and retailers to be able to engage with their customers.”

Eatsa is a San Francisco-based technology company providing software, hardware and data solutions to the restaurant industry. The eatsa Platform is an end-to-end data-driven technology solution for customer engagement, ordering, fulfillment, and pickup that drives mobile adoption, creates efficiencies in labor, increases throughput and elevates the customer experience for restaurant operators. eatsa currently provides technology solutions to brands including Wow Bao, MAC’D, Evergreens and Deliveroo.

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