SweetFrog Enterprises, named by The Daily Meal as America’s Best Frozen Yogurt, appointed Casey Cooley as manager of franchise development.

Cooley, who spent the past year as general manager of Sports Reality Performance Training, had previously been with sweetFrog from 2012–15 in franchise sales and as director of business development.

“Casey returns with extensive sweetFrog organizational knowledge and brings valuable franchise development experience to the team,” says Patrick Galleher, CEO of sweetFrog Enterprises. “He will be an integral part of our future growth and the development of the sweetFrog brand to the next level.”

“I am thrilled and honored to be returning to sweetFrog. It is such a fantastic brand with outstanding franchise owners and I look forward to assisting in the future growth and development of the franchise system,” Cooley says. “I thoroughly enjoy working with new and existing entrepreneurs in order to assist them as they begin exploring the opportunities we have to help them reach their personal and professional goals in the years ahead.”

sweetFrog is currently looking to expand their brand presence throughout the west coast and southeast portions of the United States in the coming months. The franchise development team, along with CEO, Patrick Galleher, will be traveling to New York for the 2016 International Franchise Expo in order to identify prospective franchisees.