Industry News | September 29, 2015

Fractured Prune Sweetens Grand Opening in Santa Clara

image used with permission.

Fractured Prune Doughnuts, famous for its always hot, customizable, and made-to-order doughnuts, is expanding to California with its first-ever location in Santa Clara. Beginning September 29, Silicon Valley residents can pop into the store to enjoy the brand’s fresh and decadent offerings perfect for those sweet-tooth cravings.

The grand opening celebration will kick off at 8 a.m. with a ribbon-cutting ceremony to officially welcome the brand into the community. The first 25 customers in line will receive a free $20 Fractured Prune gift card redeemable for any scrumptious doughnuts of their choosing on their next visit. In addition, T-shirts and coupons will be distributed throughout the day while supplies last. Prize drawings will be held in-store all week for a chance to win one dozen free doughnuts every week for a year, a $100 Target gift card, and an Apple iWatch. On Saturday, October 3, San Jose’s top country station 95.3 FM will be stopping by to offer guests a chance to win front row tickets to the Rascal Flatts concert, as well as other prize wheel giveaways.

“Fractured Prune’s unique concept of customizable doughnuts fits in perfectly with the innovative spirit of the Silicon Valley,” say franchisees Jeff and Emily Gottfurcht (Read our Franchisee Forum on Jeff Fottfurcht) “With 20 additional stores set to open in the area, we hope to have all of Silicon Valley smiling with satisfaction as they bite into their flavorful creation.”

Fractured Prune is famous for its combination of 16 different glazes and 14 toppings, offering guests a sea of endless possibilities for creating the perfect sweet treat. Guests can mix and match unique glazes such as banana, chocolate, and maple with tasty topping such as graham crackers, mini marshmallows, and rainbow sprinkles. Guests can also choose from mouthwatering doughnut specialties including the fan-favorite OC Sand, made with a honey glaze dusted with cinnamon sugar, Cookies & Cream, which consists of a vanilla glaze sprinkled with cookie crumbs and Banana Cream Pie, featuring a banana glaze topped off with vanilla wafers and powdered sugar.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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