Franchisee to Reinvigorate Baskin-Robbins in Puerto Rico

    Industry News | April 12, 2016

    Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced that Island Creamery Inc. (ICI) has acquired more than 20 Baskin-Robbins shops in Puerto Rico, becoming the brand’s new sole franchisee on the island. Under the agreement, Island Creamery.—owned and operated by Puerto Rico-based the Larrea Group, a company with nearly four decades of experience in the local restaurant industry—will transform and grow the brand on the island by remodeling existing shops and adding new locations in Puerto Rico over the coming years.

    “We’re pleased to work with the Larrea Group to re-energize the Baskin-Robbins brand in Puerto Rico and to expand our presence on the island,” says Weldon Spangler, senior vice president, Baskin-Robbins U.S. and Canada. “The Larrea Group has decades of experience in the local restaurant industry, so we feel they will be a strong franchisee for the Baskin-Robbins brand in Puerto Rico. We can’t wait to share our brand’s ‘more flavors and more fun’ with even more guests on the island in the years ahead.”

    Baskin-Robbins currently has more than 7,600 shops in nearly 50 countries around the world, including more than 2,500 locations in the U.S. Baskin-Robbins has been a preferred ice cream brand on the island since 1976. The brand features an extensive array of premium ice cream flavors—including local flavors—along with custom ice cream cakes, delicious ice cream sundaes, refreshing frozen beverages, and other frozen treats.

    Island Creamery’s acquisition of the Baskin-Robbins shops represents a new era of possibilities for the iconic ice cream brand that has been present in the lives of Puerto Rican consumers for more than 40 years. This agreement has also sustained the jobs of more than 180 team members that diligently operate the more than 20 shops.

    In addition to developing new Baskin-Robbins restaurants in Puerto Rico, Island Creamery will also remodel existing locations with the brand’s latest shop design, featuring bright and modern décor, comfortable seating, ice cream “super graphic” artwork, pink spoon door handles, and digital menu displays to make it even easier for guests to choose and personalize their Baskin-Robbins order.

    Baskin-Robbins provides a variety of premium ice cream flavors made with the highest quality ingredients. Today, all locations in Puerto Rico offer once again the brand’s classic “31 flavors,” including such favorites as Pralines ‘n Cream, Mint Chocolate Chip, and Cookies ‘n Cream.

    “We are honored and grateful for the opportunity to transform and grow the Baskin-Robbins brand in Puerto Rico and are especially proud to have contributed to the preservation of 180 local jobs. It is a privilege to expand Baskin-Robbins’ presence in Puerto Rico and bring the brand’s world-famous range of 31 flavors and other delicious frozen treats to even more guests on the island,” says Juan Antonio “Tony” Larrea, president of Island Creamery.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.