FranchisEssentials, a consultancy, marketing, and development organization for franchise concepts, announced that it has completed its merger with venture capital firm, Franchise Foundry.

FranchisEssentials founder Paul Segreto has officially been named president and CEO of Franchise Foundry.

Operating in the leadership role since forming a strategic partnership with Franchise Foundry in June 2012, Segreto will continue to spearhead operations aimed at improving unit-economics of Foundry's current brand portfolio.

It will also aim to attract new franchise brands for its comprehensive franchise development and management program, as well as for acquisition or partnership.

"The leadership and reputation of our two brands are long-standing staples within franchising," says Christian Faulconer, senior managing partner of Franchise Foundry. "Combining the two, and capitalizing on the strengths of each, allows us to offer a broader range of services, and provide additional focus and quality to developing growth and improving a variety of franchise systems."

With the merger complete, Franchise Foundry will administer franchise management and development services, which include franchise operations; training and support; compliance; sales and development; technology implementation; and marketing and social media, as well as providing interim C-level management for franchise companies.

Additionally, Foundry will develop and implement franchise rescue and turnaround strategy, and change and transition strategy, as well as acquisition and partnership investment and matchmaking.

"We are thrilled to provide our expertise and knowledge to the extensive list of Franchise Foundry brands," Segreto says. "Our mission is to continue growing and extending our reach and influence throughout all of franchising, and Franchise Foundry is the perfect organization to make that happen.”

In addition, the merger included other FranchisEssentials brands and divisions, along with other ventures of Paul Segreto, often closely tied with FranchisEssentials brands.

These include: Franchise Today on Blog Talk Radio; FranSummit, a virtual events platform (in partnership with ElementsLocal); and Personal Branding for Franchise Professionals.

Denise Lee Yohn: QSR's Marketing Guru, News