Fransmart, a leading restaurant franchise development company, has hired veteran business leader Dustin Snyder as Chief Operating Officer. In this newly created position, Snyder will optimize and maximize the company’s franchise marketing and sales productivity, further enhance process automation, and continue to build Fransmart’s team of professionals as the company continues to scale with the very best franchise brands.

Dustin Snyder is an analytical sales leader with a passion for strengthening organizations by recruiting, coaching, and retaining industry-leading teams and developing disruptive strategic plans. Execution, however, is his true passion by developing consistent, repeatable, and profitable high-quality customer experiences, both through in-depth analyses and marketing programs that exactly meet the demands of company executives and consumers. The result of these passions has been consistent sales and profit growth in multiple channels ranging from premium consumer goods, fresh foods, commodities, and government regulated items, to franchises, publications, and distribution services. Over his long and successful career, Snyder has developed a knack for creating high performance sales and managerial teams, many of which have gone on to lead major companies at the executive level. As Fransmart’s new Chief Operating Officer, he will use these experiences and passions to build upon the company’s existing sales and marketing machines and streamline their internal operations to function in the most efficient and profitable way possible.

“Fransmart’s portfolio of emerging restaurant franchise brands is amazing and continuing to grow,” says Snyder. “From my experience, having efficient and well-trained marketing and sales teams is key to business growth, and I am very much looking forward to working with Fransmart’s teams to develop consistent, repeatable, and profitable high-quality experiences that meet the demands of executives and our portfolio brands.”

“Dustin’s proven track record in training high performing teams and process automation will be an invaluable addition, both to Fransmart and to each of our portfolio brands,” says Dan Rowe, Founder & CEO of Fransmart. “Leveraging world class franchise marketing strategies to attract the best possible franchisees, and having high-functioning, well-equipped sales teams maximizing the franchise sales of each of our portfolio brands is what separates Fransmart from the rest of the crowd.”

Franchising, News