Fast casual gourmet burger concept Freakin’ Unbelievable Burgers will open its newest location in Grand Blanc, Michigan. The restaurant, located at 8020 Holly Road, is set to open in late Spring 2019. The 2,400 square foot location will have a drive-thru and outdoor patio. It is expected to employ around 35 people.

This is the second franchised location for Michigan-created concept Freakin’ Unbelievable Burgers. The Grand Blanc franchise was awarded to Tom & Melissa Wissing who are residents of the Grand Blanc area. The husband and wife team are longtime customers of the corporate-owned Flint location.

Freakin’s first franchised unit opened in 2016 in Louisville, Kentucky by former Flint, Michigan residents who were familiar with the concept. The first corporate location opened in 2012 in Flint, Michigan.

Michigan is the focus of all new franchise growth, with a search-underway for franchisees for the Lansing, Saginaw, and Grand Rapids markets.

Freakin’ Unbelievable Burgers’ menu consists of more than a dozen gourmet burgers, including multiple alternative burgers, like the Impossible Burger. Freakin’ also offers 40-plus toppings to “B.Y.O.F.B.” (build your own Freakin’ burger) salads, hand-battered chicken tenders, frozen custard and more.

Burgers, Emerging Concepts, News